'BRAKE' Launches Two Ineteractive Games for Road Safety Week 2016


Brake, the road safety charity, has produced two free interactive resources for Road Safety Week (21– 27 November 2016), to support this year’s “Make the Brake Pledge” theme. Developed with the support of the Department for Transport, the resources encourage everyone to think about how our streets can be made safer by buckling up and concentrating on the road.

Take the seat belt challenge, based on the ‘Secure’ element of the Pledge, is a game for early years and Key Stage 1 children. It helps them to understand the importance of fastening seat belts and putting loose items out of harm’s way when travelling by car.

Driven to distraction!, based on the ‘Silent’ element of the Pledge, is a fun game for all ages. It challenges players to hunt out different ways in which road users can be distracted, revealing some surprising facts as the game unfolds.

Brake is working towards a world where road transport is safe, sustainable, healthy and fair, and there are zero road deaths. However, deaths and injuries are happening right now, with five people dying on UK roads every day and 61 being seriously injured1. That is why everyone can do their bit throughout Road Safety Week 2016, sponsored by Aviva and Specsavers, to spread awareness of the vital importance of the Pledge rules: Slow, Sober, Secure, Silent, Sharp and Sustainable.

The open-access Take the seat belt challenge and Driven to distraction! interactive games complete a suite of six resources (together with Let’s GO20 quiz; Sober-up story; Sharpen up your driving; Drive less, live more) that cover each element of the Brake Pledge. They can be used to spread road safety awareness and facilitate discussion throughout Road Safety Week and beyond, by teachers; fleet professionals and employers; road safety professionals; community leaders; and individuals who want to help themselves, their families and their communities by making streets safer.

Access the resources online now at www.roadsafetyweek.org.uk.

Dave Nichols, community engagement manager, said:

“Our new e-learning resources are freely available to anyone who wants to challenge themselves, their students, family and friends while raising road safety awareness. Teachers can use Take the seat belt challenge to help children understand the importance of buckling up; and everyone can test their powers of observation with the trickier Driven to distraction!, showing how a road user’s attention can be diverted away from the road. We hope people will play them, enjoy them and share them in classrooms and across social media, throughout Road Safety Week and beyond.”

The facts

A few facts on why our Road Safety Week 2016 Make the Brake Pledge theme is so important:

Slow: Breaking the speed limit or travelling too fast for the conditions is recorded by police at crash scenes as a contributory factor in more than one in four (27%) fatal crashes in Great Britain

Sober:
Having even one drink before getting behind the wheel can affect your ability to drive. In 2013 one in 10 (11%) drivers/motorcycle riders killed in a crash had alcohol present in their body, even though they weren’t over the legal blood-alcohol limit. One in seven road deaths are at the hands of someone who has driven while over the limit .

Secure: Seat belts are still seen as an inconvenience by some drivers, yet using one reduces the chance of dying in a crash by 50%. 21% of car occupants killed in crashes were not wearing a seat belt.

Silent:
Drivers who perform a complex secondary task, like using a mobile, while at the wheel are three times more likely to crash than non-distracted drivers.

Sharp: Booking in for a regular eye test should be at the top of any driver’s to-do list. Road crashes caused by poor driver vision are estimated to cause 2,900 casualties and cost £33 million in the UK per year.

Sustainable:
By minimising the amount we drive, and walking, cycling or using public transport instead, we are making our communities safer places, and doing the best we can for the environment and our individual health. Air pollution is a major killer: there are an estimated 29,000 deaths per year from particulate matter pollution in the UK, 5,000 of which are attributable to road transport.

Road Safety Week

Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2016 takes place 21-27 November, with support from the Department for Transport and headline sponsors Aviva and Specsavers.

The theme of Road Safety Week 2016 is about making our roads and communities safer, happier places for everyone, by encouraging people to ‘Make the Brake Pledge’. Brake’s main aim this November is to help people understand that every action that we take, as a driver or as a passenger, can change the outcome of a journey and the future of a family.

Register to take part at www.roadsafetyweek.org.uk.
'BRAKE' Launches Two Ineteractive Games for Road Safety Week 2016  'BRAKE' Launches Two Ineteractive Games for Road Safety Week 2016 Reviewed by Hayley Reeve on Friday, November 25, 2016 Rating: 5

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