Road Safety Charity and Children’s TV Presenter Launch New Short Film for Schools

Road safety charity Brake has teamed up with children’s TV presenter Maddie Moate to create a brand new short film for primary schools.

The five-minute film, called speed matters with Maddie Moate, has been created for UK Road Safety Week 2017, which is coordinated by Brake and starts on Monday 20 November.

Maddie Moate is a TV presenter and YouTube educator, who is best known for hosting the hit CBeebies series Do You Know?

Speed matters features six primary school children talking to Maddie about key aspects of road safety. In keeping with the theme of this year’s Road Safety Week, Speed Down Save Lives, there is a particular emphasis on speed. The film explains how and why children view roads differently and why it is so important for drivers to keep their speed down in places where people live. It gives a simple introduction to kinetic energy and stopping distances, and ends with the children talking about what they would like grown-ups to do to help keep them safe near roads.

Speeding is still a major problem in the UK and contributes to one in four fatal crashes on British roads. Speeding causes needless crashes, untold suffering and stops people living safe and healthy lives. Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Speed matters with Maddie Moate will be shown by hundreds of schools across the UK during Road Safety Week and is now available for teachers, families and parents to access for free by registering at The film will then be available on Brake’s YouTube channel from Monday 20 November.

Filming took place at Churchill Gardens Primary Academy, London, and features pupils Emad Matroudzadeh (aged 10), Rayan El-Sayed (aged 11), Aliya Alam (aged 11), Saima Nuzhat Syeda (aged 10), Vanessa Dinis (aged 10) and Andy-Thomas Trivic-Vranari (aged 10).

Established 20 years ago, Road Safety Week inspires teachers, youth workers and early-learning educators to engage pupils of all ages in lessons and activities that encourage safe and responsible road use. It’s also a fantastic opportunity for schools to send important messages about road safety home to parents and the wider community.

Brake has created additional free resources following the Speed Down Save Lives theme, including posters, lesson plans, assembly presentations, activity sheets, advice and case studies.

In 2016, nearly 8,000 schools, organisations and groups ran Road Safety Week activities, with the majority taking place within primary school settings.

To view those who have registered for Road Safety Week 2017, take a look at Brake’s new interactive map.

WATCH THE FILM: Register at to get access to the free online action pack, which includes the film speed matters with Maddie Moate.
Road Safety Charity and Children’s TV Presenter Launch New Short Film for Schools  Road Safety Charity and Children’s TV Presenter Launch New Short Film for Schools Reviewed by Hayley Reeve on Thursday, November 09, 2017 Rating: 5

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